About us.

After two decades in the automotive industry, it became apparent that enthusiasts—whether classics, racing, restoring, cars or bikes—are always on the lookout for Casual Wear that truly expresses their Passion. This realisation inspired us to create AlterEgo, a Brand dedicated to offering Expressive Casual Wear that captures the essence of their passion. With AlterEgo, every enthusiast can wear their love for the road, track, or garage proudly.